December 5, 2023


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Should You Set Up A TikTok Business Account?
Should You Set Up A TikTok Business Account?
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There are areas of Facebook, Instagram, Twitter, and YouTube where being a little more polished and professional works. Read more about buy tiktok followers here. There’s plenty of Instagram accounts with picture-perfect shots that don’t align with reality but paint a picture of a beautiful and pristine setting that the company wants to get across. Brand takeovers – These ads are shown to users when they first open the app before they see user content. It’s essentially impossible to convince the demographic you’re targeting that you know what they want if you won’t engage with the spaces, they hang out in.



A mix of music, lip sync videos, comedy, and micro-blog content, TikTok is not an easy platform to understand at first glance. It has even led to the growth of the competitor platform Triller, which aims to take some of the attention away from the app. The mass adoption of new social media platforms flows through continuous cycles. From Myspace in 2005, moving to Facebook in 2008, and then to Instagram in about 2014.



TikTok makes this pretty easy, actually, with the use of hashtags. Do your research, compile the results, and outline a plan of action. This means new trends are showing up daily, and you, as a marketer, should search for them too. For example, if you create a video based on a trending hashtag, chances are you will reach a wider audience.



Even though the built-in video shooting and editing tools on TikTok are quite extensive, in comparison to Instagram Stories, TikTok seems more difficult. One of the things that annoys me about Instagram is the never ending miniature font text captions in Feed posts, with up to 30 hashtags, which you have to click the "see more" link to view. And some users have a caption that's as long as a blog post. Having to "see more" slows down the scroll through Instagram posts. I'm wondering if TikTok was aware of that, because there are no speed bumps as you scroll through. While the robots may use some signals from hashtags, I would bet that it’s only a piece of the algorithm.



TikTok has proven to be an essential tool in influencer marketing for most brands. With the tips above, you don’t have to miss out on this amazing opportunity. The TikTok trend is predominantly leaning towards the younger generations. The hype cleaned out an early run of Popls -- stick-on, coin-size devices that allow you to share contact information between phones just by tapping them together -- stored in their apartment. "Think about how much brands would pay for 80 million views on other platforms. And we did it for free," says Alvarez-Cohen. If done correctly, you can use your TikTok bio link to promote your business, draw attention to special offers or raise awareness about your products and services.



This account focuses on advertising the company and brand image to help more people know about the company’s products or services through videos instead of a certain individual. Hailing from a rural part of Henan province — an economic backwater in inland China — Cheng dropped out of secondary school after his first year. Months into his arrival in Zambia, in early 2016, before TikTok was launched, Cheng started posting short videos of Africans on Kuaishou, then the dominant short-video app in China. He called the account "African Mr. Hello," because "hello" was the only English word he knew when he went to Zambia. Top-View ads can last up to 60 seconds, and for that reason, the cost is a bit higher, currently sitting at $65,000 per day. Below is an example of a Top-View ad from the candle company Homesick.



This app is probably best known for all of its fun and creative editing tools and filters for videos. But TikTok actually has a lot more to offer, especially if you’re a brand. In fact, they have special accounts specifically for using TikTok for business. There are already countless examples of people achieving fame and notoriety from posting on TikTok. TikTok users love to peek behind the curtain and see what small business owners do every day.



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